User Experience (UX), and User Interface (UI) are fundamental to any application or product, both elements need to work closely simultaneously. It is an optical internet communication and provides visibility. Make sure every element of your website is designed to reflect your company’s online identity with UI/UX. User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals.

Trends of UI/UX design:

Responsive UX
Liquid graphics
Photo Driven Interfaces
Dark Themes
Creative loaders
Custom 3d graphic: animated and static
Promote Video Content
Personalized Content
UX Design for Business Models