Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Business needs digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of never-ending possibilities for brands including email, video, social media, or website-based marketing opportunities.
Some of the digital marketing tactics
Search Engine Optimization (SEO)
Content Marketing (Blogging & Article Writing)
Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
Social Media Marketing
Pay-Per-Click (PPC) Marketing
Website Design A/B Testing
Landing Page Strategy
Lead Nurture Strategy
Public Relations (PR)